Open a business in Koh Samui: the legal framework every foreign investor must understand before starting a business

Business person analyzing graphs and charts related to business in Koh Samui.

Why Koh Samui attracts foreign entrepreneurs and why the legal framework cannot be ignored 

Koh Samui has evolved far beyond its original image as a simple tourist destination. Over the past two decades, the island has become a mature economic environment attracting foreign entrepreneurs, investors, and international service providers. Hospitality, wellness, medical tourism, real estate-related services, food and beverage concepts, digital services, and consultancy activities targeting expatriates and international clients now represent a significant portion of the local economy. This growing attractiveness, however, comes with heightened regulatory scrutiny. As a major tourist island, Koh Samui is subject to reinforced inspections by immigration authorities, labour officers, the Department of Business Development, the Revenue Department, and local administrative bodies. Foreign investors are often surprised to discover that practices once tolerated informally are now actively sanctioned. Under Thai law, opening a business in Koh Samui is not merely a matter of registering a company. It requires a coherent legal architecture aligning corporate law, foreign ownership restrictions, licensing requirements, tax compliance, and immigration rules. Each of these legal layers operates independently, yet failure in one area can invalidate the entire structure. A recurring misconception among foreign investors is the belief that holding shares in a Thai company automatically grants the right to manage or operate the business. In reality, Thai law strictly separates:

  • Ownership of a company
  • Authorisation to operate a regulated business
  • Authorisation for a foreign individual to work in Thailand

This article provides an in-depth legal analysis of how to legally open and operate a business in Koh Samui, the pitfalls to avoid, and the strategic considerations foreign investors must address before committing capital or relocating to the island.

Table of Contents

Key legal considerations before opening a business in Koh Samui 

Opening a business in Koh Samui requires far more than identifying a market opportunity or securing premises. For foreign investors, the success and sustainability of a project depend primarily on legal feasibility, regulatory compliance, and structural integrity under Thai law. Many projects fail not because of economic weakness, but because fundamental legal constraints were ignored at the planning stage.

Before selecting a location, leasing premises, or hiring staff, foreign investors must first determine whether their intended activity is legally permissible, under which conditions it may be carried out, and which regulatory framework applies. This preliminary legal analysis is often underestimated, yet it is decisive. Thai authorities assess businesses not merely on registration documents but on substance over form, examining actual operations, management controls, funding mechanisms, and day-to-day decision-making.

Even a company validly incorporated under Thai law may be deemed illegal if its structure violates the Foreign Business Act, sector-specific regulations, or immigration rules. In Koh Samui, enforcement has become increasingly strict, particularly in sectors such as tourism, hospitality, real estate services, wellness, and consulting.

Key preliminary legal questions before launching a business 

Before any operational step is taken, a foreign investor must address a series of core legal questions:

  • Is the intended business activity restricted or prohibited under the Foreign Business Act B.E. 2542 (1999)?
  • Can the activity be lawfully conducted through a Thai company with foreign participation, and under what ownership limits?
  • Does the activity require a specific professional, sectoral, or local license?
  • Are foreign directors legally allowed to manage the business on-site?
  • Which visa and work permit structure is compatible with the actual role of the foreign investor?
  • Does the business model expose the investor to nominee or control-related risks?

Failure to resolve these issues at the outset often results in forced restructurings, suspension of operations, license withdrawal, or criminal exposure, particularly in Koh Samui, where inspections are frequent and coordinated across agencies.

How can a foreigner legally create a business in Koh Samui? 

The most commonly used legal vehicle for operating a business in Koh Samui is the Thai private limited company, governed by the Thai Civil and Commercial Code (CCC). This structure is well understood by Thai authorities, banks, landlords, suppliers, and employees, and it provides limited liability protection for shareholders.

To be validly incorporated, a Thai private limited company must have at least two shareholders, at least one director, registered capital consistent with the nature and scale of the activity, a registered office address in Thailand, and company objectives that accurately and clearly describe the intended operations.

Although the incorporation process itself is largely procedural, company registration alone does not grant the right to operate a business. The legality of actual operations depends on strict compliance with other applicable legal frameworks, in particular the Foreign Business Act and sector-specific licensing regulations. Any inconsistency between the company’s registered structure and its real activities may render the business unlawful, even if the company has been properly incorporated.

Foreign ownership limits under the Foreign Business Act 

The Foreign Business Act B.E. 2542 (1999) is the cornerstone of Thai law governing foreign participation in business activities. Under the Act, a company is considered “foreign” when foreigners hold 50% or more of the shares, or when they exercise control directly or indirectly through voting rights, preferential shares, shareholder agreements, or any other contractual or structural arrangements that confer effective control over the company.

The Act divides restricted activities into three lists:

List 1 – Absolutely prohibited activities

These include activities related to national culture, agriculture, forestry, land trading, and media. Foreign participation is strictly prohibited.

List 2 – Activities affecting national security or strategic interests

These require Cabinet approval, which is rarely granted in practice.

List 3 – Activities reserved for Thai nationals

List 3 is the most relevant for Koh Samui. It includes many service-based activities commonly carried out on the island, such as:

  • Consulting and advisory services
  • Property management and real estate services
  • Tourism-related services
  • Certain retail and service businesses

Operating a List 3 activity with majority foreign ownership requires a Foreign Business License (FBL), issued at the discretion of the Ministry of Commerce. In practice, FBLs are rarely granted unless the project demonstrates exceptional economic benefit, technology transfer, or alignment with public policy objectives.

Thai shareholders, nominee risks, and enforcement in Koh Samui 

In practice, foreign investors are often advised to rely on Thai shareholders in order to comply formally with ownership limits. However, Thai law strictly prohibits nominee arrangements in which Thai shareholders hold shares on behalf of foreigners without genuine economic participation or risk.

When assessing the existence of a nominee structure, authorities rely on factual elements rather than formal documentation. These include the source of funds used to subscribe to the share capital, the presence of shareholder loan arrangements, the allocation of voting rights or veto powers, dividend distribution patterns, and, most importantly, who exercises actual decision-making authority and day-to-day operational control.

Under the Foreign Business Act and the Thai Criminal Code, nominee arrangements expose both foreign investors and Thai participants to serious criminal sanctions, including fines, imprisonment, forced dissolution of the company, and seizure of assets. In Koh Samui, enforcement actions against nominee structures have increased significantly, particularly in the hospitality sector, villa rental management, tourism services, and real estate-related businesses, which are closely monitored by local authorities.

What licenses and permits are required to operate a business in Koh Samui? 

Licensing as a core compliance requirement

Licensing is one of the most common areas of non-compliance. Many businesses operate illegally, not because of ownership issues, but because they lack the correct operating license, even though the company itself is validly incorporated.

Hospitality and accommodation licenses

Operating a hotel, resort, or short-term accommodation generally requires a Hotel License under the Hotel Act B.E. 2547 (2004). A common misconception is that small villas are exempt from this requirement, or that operating with fewer than a certain number of rooms exempts them from licensing obligations. In practice, the authorities interpret these exemptions very narrowly, and many villa rental operations in Koh Samui are therefore operating unlawfully and are exposed to enforcement action.

Food and beverage licenses

Restaurants, cafés, bars, and alcohol-serving establishments must obtain a food establishment license, an alcohol sales permit, and the relevant approvals from the local municipality. Failure to obtain or renew these authorisations may result in immediate closure of the business by the authorities.

Wellness, spa, and medical services

Spas, massage businesses, clinics, and wellness centres are subject to specific regulations under Thai health and professional laws. Licensing requirements depend on the nature of the services offered, the professional qualifications of the personnel involved, and the compliance of the premises with applicable health and safety standards.

Tourism-related licenses

Tour operators and travel agencies must obtain a Tourism Business License from the Tourism Authority of Thailand (TAT). Inspections in Koh Samui are frequent and coordinated with immigration and labour authorities.

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Visa and work permit requirements for operating a business in Koh Samui 

Broad definition of “work” under Thai law 

Under the Working of Aliens Act, the concept of “work” is defined very broadly. Any activity involving management, supervision, decision-making, or client interaction may require a valid work permit, even if the individual is not remunerated in Thailand.

Common visa structures 

Foreign business operators typically rely on:

Work permit eligibility depends on several cumulative factors, including registered capital, the number of Thai employees, the nature of the business activity, and full compliance with tax and social security obligations. Working without a valid work permit exposes the foreign national to fines, deportation, and potential blacklisting.

How does the BOI support certain business projects in Koh Samui? 

BOI-eligible activities

While BOI promotion is not available for all activities in Koh Samui, certain projects may qualify, particularly those aligned with:

  • Medical and wellness tourism
  • Digital and technology-based services
  • Sustainable tourism initiatives
  • Renewable energy and environmental projects

Eligibility is assessed based on technical, financial, and operational criteria under the Investment Promotion Act B.E. 2520 (1977).

Benefits and limitations of BOI promotion

BOI promotion may grant significant advantages, including the possibility of 100% foreign ownership, corporate income tax exemptions or reductions, import duty exemptions, and simplified visa and work permit procedures. However, BOI-promoted companies remain subject to strict reporting, monitoring, and compliance obligations, and any failure to comply may result in the suspension or withdrawal of the granted incentives.

Tax and accounting obligations when running a business in Koh Samui 

All companies operating in Koh Samui are subject to the Thai Revenue Code, including corporate income tax, Value Added Tax (VAT), withholding tax, and social security contributions. Businesses with foreign directors or shareholders are frequently subject to heightened scrutiny by the Revenue Department, and improper tax structuring often leads to audits, reassessments, and financial penalties.

Main legal and financial risks when running a business in Koh Samui 

Key risks include criminal liability arising from nominee arrangements, the loss or invalidation of business licenses, the nullity or unenforceability of contracts, personal liability of directors, tax reassessments and financial penalties, as well as immigration sanctions. These risks are significantly amplified in Koh Samui due to increased enforcement activity and close coordination between regulatory authorities.

Why professional legal support is essential 

Opening a business in Koh Samui requires integrated legal planning rather than a series of isolated administrative steps. Each legal layer—corporate structuring, foreign ownership rules, licensing, immigration status, and tax compliance—must be aligned from the outset to ensure the validity of the entire operation.

Professional legal support secures a lawful ownership and control structure, ensures full regulatory and licensing compliance, aligns visa and work permit arrangements with actual business activities, and guarantees consistency in tax and accounting obligations. Most importantly, it provides long-term operational security by reducing exposure to enforcement actions, forced restructurings, and personal liability risks for investors and directors.

Conclusion 

Koh Samui offers real opportunities for foreign investors, but it is also one of the most strictly enforced business environments in Thailand. Company registration alone is never sufficient. A lawful business in Koh Samui requires full alignment between corporate structure, foreign ownership rules, licensing, visas and work permits, and tax compliance.

Informal arrangements, nominee shareholders, or incomplete licensing expose investors to immediate closure, criminal liability, tax reassessments, and immigration sanctions. These risks are actively enforced on the island.

Successful projects are those structured correctly from the outset. Proper legal planning protects both the business and the investor and ensures long-term operational stability.

Before investing or relocating, obtain professional legal guidance. Benoit & Partners assists foreign investors in structuring, licensing, immigration, and compliance for business Koh Samui projects. Book a confidential legal consultation and secure your business on solid legal foundations.

Only in limited cases. Full foreign ownership is possible if the activity is not restricted under the Foreign Business Act, a Foreign Business License is granted, or the company benefits from a BOI promotion. Otherwise, majority Thai ownership is required.

Often yes. Many service activities require Thai majority ownership. However, Thai partners must be genuine shareholders. Nominee arrangements are illegal and strictly enforced in Koh Samui.

No. Any management, supervision, or operational role is considered “work” under Thai law and requires a valid work permit, regardless of where remuneration is paid.

No. Nominee shareholding is strictly prohibited. Authorities assess real control, funding, and decision-making, not just formal share ownership.

Yes. Koh Samui is subject to frequent inspections due to its high concentration of foreign-operated businesses, particularly in tourism, hospitality, and real estate services.

Depending on the activity, businesses may need hotel licenses, food and alcohol permits, spa or wellness licenses, or tourism business licenses. Operating without them can lead to immediate closure.

Usually, no without special authorisation. These activities often fall under restricted services and require an FBL or BOI promotion, which are difficult to obtain.

No. Company registration only creates the legal entity. Actual operations require compliance with foreign ownership rules, licensing requirements, visa and work permit requirements, and tax registration.

Businesses are subject to corporate income tax, VAT where applicable, withholding tax, and social security contributions. Foreign-managed companies face increased audit exposure.

Because multiple legal regimes apply simultaneously. Proper legal structuring helps avoid criminal liability, license withdrawal, tax reassessments, and immigration sanctions.